If you increase the three letters ‘Kim Yeon-kyung’ to six letters, it becomes a ‘box-office guarantee check’. The women’s professional volleyball team enjoyed the effect of Kim Yeon-kyung’s (35, Heungkuk Life Insurance) return, attracting nearly 70% more spectators than the men’s team.
The Korea 메이저놀이터 Volleyball Federation (KOVO) announced on the 5th that the 14 men’s and women’s teams counted the attendance status until the 3rd when the first half (round 3) was completed. According to this, a total of 149,215 spectators (average of 2,368) attended the women’s 63 games, more than 60,000 more than the men’s 88,869 (average of 1,411).
By club, Heungkuk Life Insurance was the team that called the most spectators with an average of 3951 per game. Even compared to second place IBK Industrial Bank of Korea (2,360), 65.9% is a large number. In particular, when Heungkuk Life Insurance played home games, an average of 4,380 people visited Incheon Samsan World Gymnasium. The 1st to 5th places with the highest number of spectators by game were all Heungkuk Life Insurance matches.
Heungkuk Life Insurance also has a different TV viewer ratings. Among the 5 games with the highest ratings across men and women, 3 games (2nd to 4th place) were Heungkuk Life Insurance matches. It is proof that volleyball fans are looking for stadiums to see Kim Yeon-kyung, who returned to the V-League in two years, and relay channels to watch Kim Yeon-kyung on TV.
The men’s division also lit a red light in the TV viewer ratings. The male division’s highest rating (0.96%) from the Samsung Fire & Marine Insurance-OK Financial Group match held on Christmas Eve last year (December 24) did not even reach the average female rating (1.05%). The average viewer rating for the male part was 0.58%, which is about half of the female part.
The number of spectators by club is similar. KGC Ginseng Corporation (1817), the women’s team with the fewest spectators, attracted more spectators than Woori Card (1728), the most popular men’s team. An official from the professional volleyball men’s team said, “The officials of each team agree that there is no box office success without a star player, but I am worried because it is impossible to create a star overnight.”