Peak Games

Peak is headquartered in the Maslak business district of Istanbul, on the European side of the city, at the 42 Maslak office tower on Ahi Evran Caddesi. The Maslak campus houses the studio's game development, live operations, data, and executive teams, and remains the primary location for all flagship franchises including Toon Blast and Toy Blast. Although Peak is now part of Zynga and, through Zynga, of Take-Two Interactive, the Istanbul studio continues to operate semi-autonomously under its own Peak brand and retains responsibility for the roadmap of its titles. Maslak is itself a major hub for Turkish and multinational technology offices.

Peak is a wholly owned subsidiary of Zynga Inc., which acquired 100% of Peak in mid-2020 for approximately $1.8 billion in cash and stock. Zynga itself was subsequently acquired by Take-Two Interactive Software, Inc. in 2022, meaning Peak now sits inside the Take-Two corporate family as a third-tier subsidiary. The original founders, led by Sidar Şahin, exited their equity at the Zynga acquisition, although several continued in leadership or advisory roles for a transition period. Peak retains its own management team and studio brand, and Turkey-facing contracts continue to be signed through Peak Oyun Yazılım ve Pazarlama A.Ş., the local legal entity.

Peak itself is not publicly traded — it is a subsidiary. However, its ultimate parent Take-Two Interactive is listed on the NASDAQ under the ticker TTWO, so investors who want exposure to the Peak franchises do so indirectly via Take-Two stock. Between March 2020 and May 2022, Peak's intermediate parent Zynga traded independently on NASDAQ under ZNGA before being taken private by Take-Two in a cash-and-stock deal valued at roughly $12.7 billion. Peak does not publish standalone audited financial statements in English, but Take-Two's quarterly filings break out mobile and casual-puzzle revenue performance in segment disclosures.

Peak designs, develops, and operates free-to-play mobile games in the casual puzzle category. Its two flagship titles are Toon Blast and Toy Blast, both tap-and-match style puzzlers that consistently rank among the highest-grossing mobile games globally and together generate hundreds of millions of dollars in annual net bookings. Prior to 2017, Peak also operated a successful card-games portfolio including Spades Plus and Gin Rummy Plus, which was sold to Zynga for $100 million in a separate deal. Today the studio focuses on live operations — running events, adding content, and optimising monetisation on its existing franchises — while developing new casual titles from its Istanbul office.