G

Glia ✓

Unified digital customer service for banks, credit unions and insurers.

CX / Digital Customer ServiceTallinn, Estonia pe-backed Founded 2012
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At a Glance

Legal name
Glia Technologies OU
Jurisdiction
Estonia
Ownership
pe-backed
Employees
501-1000
Revenue (est.)
$100M-1B
Headquarters
Akadeemia tee 21/1, 12618 Tallinn, Estonia
Snapshot Last updated 24 April 2026

# Glia

Founded2012
Employees501-1000
Revenue (est.)$100M-1B
OwnershipPe-Backed

Glia

Glia is an Estonian-American customer-service platform originally founded in 2012 as SaleMove by Dan Michaeli, Carlos Paniagua and Justin DiPietro. Engineering was built in Tallinn; commercial operations started in New York. The company rebranded to Glia in 2019 and sits on what it calls a "Digital Customer Service" stack - unifying chat, voice, video, co-browsing and AI across a bank's web, mobile and contact-centre channels.

Glia raised a $78M Series C in 2021 led by Insight Partners and a $45M Series D in 2022 at a $1B+ valuation, making it another Estonian-linked unicorn. Customers include 400+ banks, credit unions and insurers, primarily in North America.

The Estonian operating entity is Glia Technologies OU. The ultimate parent is a Delaware holdco - Glia Technologies Inc. - a classic Estonian-to-Delaware flip executed around the Series B.

  1. 1

    Parent-subsidiary layout

    Glia ran the Delaware flip on schedule. It started as an Estonian OU (SaleMove Technologies OU) in 2012, opened a New York office early, and when Insight and the other Series B investors came in around 2019 the company restructured: a Delaware C-Corp was inserted as the new ultimate parent, with Glia Technologies OU becoming a wholly-owned subsidiary. The founders got clean preferred-equity instruments the US funds required, the engineering team kept working out of Tallinn, and the IP stayed inside the Estonian subsidiary.

  2. 2

    Restructuring move

    This matters because it shows the flip is not a trauma - it is a mechanical restructuring that takes 6-8 weeks of legal work and has no operational impact if the cap table is clean. Glia's experience is exactly what every Estonian founder should model for Series B. Things that make the flip easy: single share class at seed, options granted under an Estonian options plan that can be mirror-migrated to the Delaware plan, no phantom equity, no employee share loans, no related-party contracts. Things that make it hard: convertible notes with ambiguous conversion mechanics, founder shares held through foreign SPVs, and Estonian R&D grants with clawback covenants.

  3. 3

    Tax strategy

    Post-flip, Glia runs the classic Delaware parent + Estonian engineering sub structure. The Estonian OU is paid a cost-plus transfer-pricing margin (typically 8-12%) on its engineering spend, and retained profits inside the OU can be reinvested at 0% Estonian corporate tax. The Delaware parent books US revenue and pays US federal and New York state tax at customer-facing margin. This is the economically-optimal structure for an Estonian-founded B2B SaaS selling primarily to North American enterprise customers.

Build Your Own

Replicate Glia's structure in 4 steps

The formation playbook, distilled from how this company was actually set up.

1

**Glia Technologies Inc.** (Delaware) - ultimate parent

**Glia Technologies Inc.** (Delaware) - ultimate parent post-flip, ~2019.

2

Parent-subsidiary layout

**Glia Technologies OU** (Tallinn) - Estonian engineering subsidiary, cost-plus transfer pricing.

3

German entity type

**Glia New York** (main commercial office) - US enterprise sales and customer success.

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Recent News & Filings

Frequently Asked Questions

Is Glia an Estonian or American company?

Both, in the economically meaningful sense. The ultimate parent is Delaware-incorporated (Glia Technologies Inc.), but engineering and product are built in Tallinn at Glia Technologies OU, and two of the three co-founders have Estonian backgrounds.

Is Glia a unicorn?

Yes. The Series D in 2022 closed at a $1B+ valuation led by Insight Partners.

Who are Glia's customers?

400+ financial-services firms in North America, primarily mid-size banks, credit unions and insurers. Category-defining customers include Zions Bancorporation, Global Atlantic and Alliant Credit Union.

When did Glia flip to Delaware?

Around the Series B in 2019. The Estonian OU remained as a wholly-owned subsidiary.

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