At a Glance
- Legal name
- Pitch Software GmbH
- Jurisdiction
- Germany
- Ownership
- private
- Employees
- 101-250
- Revenue (est.)
- 10M-50M
- Headquarters
- Charlottenstrasse 4, 10969 Berlin, Germany
Pitch Software GmbH is a Berlin-based software company building a collaborative presentation platform that competes directly with Microsoft PowerPoint, Apple Keynote and Google Slides.
Pitch Software GmbH is a Berlin-based software company building a collaborative presentation platform that competes directly with Microsoft PowerPoint, Apple Keynote and Google Slides. The company was founded in 2018 by Christian Reber, the former chief executive of Wunderlist, alongside several Wunderlist alumni after Microsoft acquired their previous company. Pitch raised its early rounds from Index Ventures, Thrive Capital, Tiger Global and a syndicate of operator angels including Stewart Butterfield and Tobi Lutke, reaching a reported valuation of around 600 million dollars at its 2021 Series B before broader software-multiple compression. The product targets product, marketing and sales teams who need real-time multi-author editing, brand-locked templates, an integrated analytics layer for tracking deck views, and tight integrations with Notion, Slack, Figma and Loom. Pitch operates a freemium business model with paid Pro and Business tiers and runs a fully remote-first workforce with a Berlin registered seat. The company has positioned itself as the first serious European challenger in workplace productivity software since SAP, with Reber publicly arguing that Berlin is now a credible alternative to San Francisco for B2B SaaS founders.
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Estonia e-Residency play
Pitch is a textbook example of how second-time German founders structure a Berlin SaaS company that intends to take large dollar-denominated venture rounds. The operating entity is Pitch Software GmbH, registered in the Berlin Handelsregister at the Amtsgericht Charlottenburg, with the standard 25,000 euro minimum subscribed capital that German GmbH law requires under the GmbH-Gesetz.
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Estonia e-Residency play
Notarized articles of association were filed with a Berlin notary at incorporation, the founding-shareholder list was deposited with the registry, and the managing director appointments were entered in the Handelsregister B section. As is now common for venture-backed Berlin tech companies that raise from US-led funds, Pitch added a holding-parent layer above the operating GmbH; this enables a clean preferred-share waterfall using Delaware-style terms that German GmbH share-class law does not natively support, and it gives Index Ventures, Thrive and Tiger a vehicle that their fund formation documents recognize.
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Capital markets path
The Mittelstand tradition of close, family-influenced governance is largely absent in fast-growing Berlin SaaS; instead Pitch operates with a streamlined supervisory advisory board and a small management body of two or three Geschaftsfuhrer. If Pitch eventually progresses toward an IPO, the predictable path is GmbH-to-AG conversion under the Umwandlungsgesetz, then a likely AG-to-SE conversion after listing to mirror Delivery Hero and Zalando. BaFin oversight does not apply because Pitch sells software rather than financial services, but data-protection registration with the Berlin Beauftragter fur Datenschutz und Informationsfreiheit and DSGVO compliance are core regulatory items. The notarized founding requirement, the Mittelstand-influenced two-tier governance defaults, and the Lux-or-Dutch parent above the GmbH together capture the modern Berlin SaaS structure better than any single document.
Replicate Pitch's structure in 4 steps
The formation playbook, distilled from how this company was actually set up.
German entity type
To replicate Pitch's structure: (1) Form a Berlin operating GmbH at a German notary, minimum 25,000 euros share capital, articles of association covering Geschaftsfuhrer authority, transfer restrictions and shareholder pre-emption rights.
German entity type
(2) File for Handelsregister B entry at the Amtsgericht Charlottenburg, deposit the shareholder list, and obtain the HRB number.
Estonia e-Residency play
(3) Before institutional Series A, incorporate a Luxembourg SARL or Dutch BV holding parent and exchange founder GmbH shares into the holding via notarized contribution; this allows preferred-share economics that German GmbH law does not natively offer.
Estonia e-Residency play
(4) Document investor protections in a shareholders' agreement governed by Luxembourg or Dutch law while keeping the GmbH operating entity for German employment, payroll and VAT. (5) Maintain DSGVO compliance and a data-protection officer if employee count or processing activities trigger the threshold. Budget six to twelve weeks and 25,000 to 60,000 euros in legal and notary fees for the full setup.
Recent News & Filings
- What is the TSSAA baseball pitch count rule? Here are the guidelines - The TennesseanThe Tennessean · 29 Apr 2026
- Veteran goalkeeper, 70, to return to pitch for official game in Spain - The GuardianThe Guardian · 29 Apr 2026
- Wings No. 1 pick Azzi Fudd's D-FW initiation continues with first pitch at Rangers-Yankees - Dallas NewsDallas News · 29 Apr 2026
- NYC Mayor Mamdani's latest pitch to tax the rich "not happening," Gov. Kathy Hochul says - CBS NewsCBS News · 28 Apr 2026
- IS says it was behind deadly Nigeria attack on football pitch - BBCBBC · 28 Apr 2026
Frequently Asked Questions
Why does Pitch use a Berlin GmbH rather than a UK or US entity?
The founding team is German and Berlin offers a deep pool of product, design and engineering talent at lower cost than London or San Francisco. The GmbH form gives limited liability with relatively low capital requirements and is well understood by European clients. For US-style preferred-share economics, the typical pattern is to add a Luxembourg or Dutch parent above the GmbH at Series A rather than redomiciling the entire operating entity, which preserves German employment contracts and VAT registration.
What is the role of the Handelsregister in forming a company like Pitch?
The Handelsregister is the public commercial register maintained at each Amtsgericht across Germany. Pitch Software GmbH is entered in the B section, which covers GmbHs, AGs and SEs. The register records the legal name, registered seat, share capital, articles of association, managing directors, shareholder list and any later changes. Third parties rely on the Handelsregister entry as authoritative public proof of corporate existence and authority, and contracts signed by an unregistered Geschaftsfuhrer can be challenged.
Did Pitch need a notary to incorporate?
Yes. Under section 2 of the GmbH-Gesetz, the formation of a GmbH requires a notarial deed for the articles of association, and any subsequent share transfer also requires notarization under section 15. This is one of the structural differences from Anglo-American common-law jurisdictions where simple board minutes suffice. The notary verifies the identity of the founders, the share-capital deposit, and the lawfulness of the articles before submitting the application to the Handelsregister.
Can a venture-backed GmbH like Pitch later convert to an AG or SE?
Yes, and this is the standard pre-IPO path. The Umwandlungsgesetz allows form-changing conversion from GmbH to AG and then from AG to SE without dissolving the legal entity, preserving contracts, employment relationships and tax history. AG conversion requires raising minimum capital to 50,000 euros and adopting a two-tier supervisory and management board. SE conversion requires a qualifying two-year cross-border EU subsidiary relationship, which most Berlin SaaS companies meet through their EU sales offices.
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