D

Deliveroo

Food. We get it.

Food DeliveryLondon, United Kingdom public Founded 2013 ROO

At a Glance

Legal name
Deliveroo plc
Registry number
13227665 · verify
Jurisdiction
United Kingdom
Ownership
public
Listed on
LSE (ROO)
Employees
2000-5000
Revenue (est.)
$2B-$5B
Headquarters
The River Building, 1 Cousin Lane, London, EC4R 3TE, United Kingdom
Snapshot Last updated 24 April 2026

Deliveroo is a London-headquartered online food delivery marketplace founded in 2013 by Will Shu and Greg Orlowski. The company connects consumers, riders, and tens of thousands of restaurants and grocers across the UK, Ireland, France, Italy, Belgiu…

Founded2013
Employees2000-5000
Revenue (est.)$2B-$5B
OwnershipPublic ROO

Deliveroo is a London-headquartered online food delivery marketplace founded in 2013 by Will Shu and Greg Orlowski. The company connects consumers, riders, and tens of thousands of restaurants and grocers across the UK, Ireland, France, Italy, Belgium, the United Arab Emirates, Kuwait, Qatar, Hong Kong, and Singapore. Deliveroo operates a three-sided marketplace supplemented by proprietary logistics software and a growing grocery vertical through partnerships with retailers such as Waitrose, Morrisons, and Whole Foods, as well as a direct operation in some markets. The group is headquartered in the City of London and is listed on the London Stock Exchange under the ticker ROO. The ultimate UK parent is Deliveroo plc; the principal UK operating subsidiary was historically Roofoods Ltd (now Deliveroo Group Services Ltd and related entities). The 2021 IPO priced at £3.90 per share but declined sharply on debut, an episode widely analysed as a stress test of the UK listing rules around dual-class share structures and worker-classification risk disclosures.

  1. 1

    Estonia e-Residency play

    Deliveroo's corporate structure illustrates how UK Main Market rules shape governance and disclosure in gig-economy platforms. The listed entity is Deliveroo plc (Companies House number 13227665), incorporated in England and Wales and admitted to the LSE Main Market in March 2021.

  2. 2

    Share class engineering

    Its IPO was the first to take advantage of the then-Standard Listing route for a company with a dual-class share structure, allowing founder Will Shu to retain enhanced voting rights for a transitional period, with a sunset clause based on both time and shareholding thresholds. The operating spine below the plc historically ran through Roofoods Ltd, the original English Ltd trading name, alongside country subsidiaries in each operating market.

  3. 3

    Share class engineering

    IPO filings at Companies House and the FCA-approved prospectus disclose the group's layered structure, share class rights, and the classification of riders as self-employed contractors, a recurring area of UK and European litigation. Deliveroo has repeatedly defended its self-employment model in the UK Supreme Court and before the European Court of Human Rights, decisions that materially affected the group's risk profile and, by extension, its valuation. The company was the first UK IPO in which unions and ESG-focused institutional investors openly declined the book, citing worker-classification and dual-class concerns, which in turn fed into the FCA's 2024 listing regime modernisation.

Key People

W

Will Shu

Founder

From Wikidata

Corporate Timeline

  1. Jan 2013Incorporation

    Deliveroo founded

    Founded in 2013.

    Source →

Build Your Own

Replicate Deliveroo's structure in 4 steps

The formation playbook, distilled from how this company was actually set up.

1

Estonia e-Residency play

Deliveroo plc is the ultimate UK holding entity, a public limited company incorporated in England and Wales (Companies House number 13227665) and admitted to the London Stock Exchange Main Market.

2

Estonia e-Residency play

Roofoods Ltd was the original founding English Ltd and remains part of the group's filing history.

3

Parent-subsidiary layout

Principal operating subsidiaries include Deliveroo UK Ltd plus country entities in France, Italy, Belgium, Ireland, the UAE, Kuwait, Qatar, Hong Kong, and Singapore.

4

Parent-subsidiary layout

Deliveroo exited Australia, Germany, Spain, and the Netherlands in phased market withdrawals. Riders contract with the group through self-employment agreements, a model repeatedly tested in UK courts. Group and subsidiary accounts, persons-with-significant-control disclosures, and share-capital histories are filed at Companies House.

Frequently Asked Questions

Where is Deliveroo listed?

Deliveroo plc is listed on the London Stock Exchange under the ticker ROO, having IPO'd in March 2021.

What was Deliveroo's original legal name?

The original English Ltd was Roofoods Ltd, which remains part of the group filing history; the listed parent is Deliveroo plc, Companies House number 13227665.

Why was the Deliveroo IPO controversial?

The 2021 IPO used a dual-class share structure and priced at the top of the range; a sharp first-day decline, combined with investor concerns over rider-classification risk, made it a landmark case for UK listing-rule reform.

Are Deliveroo riders employees?

No. UK riders contract as self-employed independent contractors; this model has been upheld by the UK Supreme Court and the European Court of Human Rights, though it remains a live policy debate.

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