Side-by-side comparison

Insider vs Backbase

Corporate structure, registry, ownership, and key facts compared. Same industry: SaaS & Cloud.

A

Insider

Istanbul, Turkey

AI-native MarTech platform for individualised customer experiences

vsB

Backbase

Amsterdam, Netherlands

Engagement banking platform powering customer experiences for global retail and business banks

Side-by-side facts

FieldInsiderBackbase
IndustrySaaS & CloudSaaS & Cloud
HeadquartersIstanbul, TurkeyAmsterdam, Netherlands
Legal nameUseinsider Pte. Ltd. (Singapore parent); Useinsider Yazılım Ticaret A.Ş. (Turkey operating entity)Backbase B.V.
Founded20122003
OwnershipPrivatePrivate
Listed on——
Employees (est.)1000+1000-5000
Revenue (est.)$100M-1B100M-1B
JurisdictionSingapore (Useinsider Pte. Ltd. parent) / Turkey (operating entity)Netherlands
RegistryMERSISKamer van Koophandel (KvK)
At a glance

Different jurisdictions: Insider (Turkey) vs Backbase (Netherlands).

Want to dig deeper?

Read each company's full corporate-structure profile.

Insider profile →Backbase profile →